1. Consumers make an average of ________________________ buying decisions every single day.

2. Research shows that roughly ________________________ percent of purchasing decisions are made unconsciously.

3. The anchoring effect means that the first ________________________ a customer sees influences all later judgements.

4. Products placed at ________________________ level in supermarkets sell up to 35 percent more than those on lower shelves.

5. Shoppers are more likely to buy a product if they can ________________________ it before purchasing.

6. The scarcity principle works because people fear missing a limited ________________________.

7. Online reviews influence ________________________ percent of consumers before they make a purchase.

8. The colour red creates a sense of ________________________ which is why it is used in clearance sales.

9. Customers given fewer options are ________________________ times more likely to make a purchase than those with many choices.

10. Understanding consumer psychology is not about manipulation but about building ________________________.

11. Professor Lang has been studying the relationship between music and the brain for over ________________________ years.

12. Listening to music activates both ________________________ of the brain simultaneously.

13. Music triggers the release of ________________________, which is the same chemical associated with eating and exercise.

14. Students who listened to classical music while studying scored ________________________ percent higher on recall tests.

15. Music with lyrics can actually ________________________ performance on tasks that involve reading or writing.

16. Music therapy has been shown to slow the progression of ________________________ in elderly patients.

17. Patients who listened to music after surgery required ________________________ percent less pain medication.

18. Slow music with a tempo below 60 beats per minute can lower the heart ________________________.

19. Learning to play an instrument strengthens the ________________________ callosum, which connects the two brain halves.

20. Professor Lang describes music as a kind of ________________________ for the brain.

21. According to Dr. Okafor, what percentage of the global population now lives in cities?

A. 46 percent

B. 56 percent

C. 66 percent

22. What does Maria say is the most effective feature for reducing stress in urban areas?

A. Wide pavements

B. Green spaces such as parks and gardens

C. Public art installations

23. How much can spending 20 minutes in a green space reduce cortisol levels?

A. Up to 15 percent

B. Up to 20 percent

C. Up to 30 percent

24. What does Tom say is often overlooked in urban design?

A. Bicycle lanes

B. Sound and noise levels

C. Building height regulations

25. According to Dr. Okafor, what do people in well-designed public spaces do more of?

A. They exercise more frequently

B. They interact with strangers and feel less isolated

C. They spend more money in local shops

26. What did Maria's project in Barcelona involve?

A. Building a new hospital garden

B. Converting a car park into a community garden

C. Planting trees along every major road

27. What was the result of Maria's Barcelona project after one year?

A. Local crime rates decreased by 40 percent

B. Residents reported a 40 percent drop in feelings of loneliness

C. Property values increased by 40 percent

28. What does Tom say cities should prioritise to improve mental health?

A. Walkable neighbourhoods with mixed-use spaces

B. More underground transport systems

C. Taller buildings with rooftop gardens

29. What is the main barrier to better urban design, according to Dr. Okafor?

A. Lack of research evidence

B. Short-term political thinking and budget cycles

C. Resistance from local residents

30. What do all three panellists agree is essential for successful urban design?

A. Hiring international architects

B. Involving local communities in the planning process

C. Using only sustainable building materials